Roscoe Hightower, professor of marketing in the School of Business and Industry at Florida A&M University, was named president-elect of the Marketing Management Association. In accepting the position, Dr. Hightower said, “It is an honor to have been elected by my peers from around the world to lead the organization. I plan to lead MMA to more membership and increased scholarly publications via our fall and spring conference proceedings over the next two years.”
Professor Hightower holds a bachelor’s degree and an MBA from Florida A&M University and a Ph.D. in marketing from Florida State University.
