Associate Vice President for Strategic Enrollment Management

California State University, Fresno

Associate Vice President for Strategic Enrollment Management

Job No: 532115
Work Type: Management (MPP)
Location: Fresno
Categories: MPP, At-Will, Full Time, Student Services

Associate Vice President for Strategic Enrollment Management
(Administrator III)

Compensation and Benefits

Anticipated Hiring Salary Range: $12,500 – $14,584 per month

Full CSU Classification Salary Range: $6,250 – $20,063 per month

Salary is competitive and negotiable depending on the strength of qualifications. This is a CSU Management Personnel Plan (MPP) position.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.

Job Summary

Reporting to the Vice President for Student Affairs and Enrollment Management, the Associate Vice President for Strategic Enrollment Management (AVPSEM) will work collaboratively with the student affairs divisional leadership team and campus leaders across other divisions. The AVPSEM is expected to act as an innovative and creative leader who understands trends, best practices, and data-driven approaches to strategic recruitment and retention efforts in higher education. The AVPSEM will provide entrepreneurial vision and leadership in developing and implementing enrollment goals and measurable objectives and strategies to admit and enroll new students to the university and retain current students. This requires working with the Dean of Undergraduate Studies to plan for and manage the undergraduate recruitment and admissions funnel significantly to ensure enrollment is within the designated and sometimes changing targets. Additionally, the AVPSEM will collaborate with the Dean of Graduate Studies to support enrollment growth in advanced degree programs.

The AVPSEM position requires a leader who understands the unique needs of the diverse student population Fresno State serves and will be a compassionate champion for its students. The university seeks an AVPSEM who will create a culture of care for its students and divisional staff. The ideal candidate will work very closely with their team to support existing programs like Bulldog Bound (https:// while also generating new ideas to grow enrollment and foster enhanced connections with the local community.

The AVPSEM provides leadership in planning and program development to the directors of the following departments and their staff: Admissions and Recruitment, University Registrar, and Outreach and Special Programs (https://studentaffairs.fresnostate. edu/about/orgchart.html). The AVPSEM must be a dynamic, trustworthy, approachable leader who will ensure the environment and culture that will motivate staff, retain them, and provide continuous stewardship of their professional development. This new leader must also be a visible, enthusiastic presence on campus with the capacity to communicate plans to various constituent groups transparently and with an eye toward inclusion, as well as the ability to build relationships and partnerships with external stakeholders, from potential students to parents, alums, and community members.

The ideal candidate will have broad-based enrollment management experience with demonstrated success in addressing complex issues creatively and strategically. The AVPSEM will work with all stakeholders on campus to coordinate campus connections proactively and effectively during the entire lifecycle of a student, from pre-enrollment and retention to postgraduation. This new leader will examine current processes and systems to streamline enrollment procedures for existing and new students.

The AVPSEM is a data-driven admissions professional serving in a critical leadership role responsible for developing a comprehensive recruitment and outreach activities system to shape the university’s recruitment and enrollment plan. This position will require the capacity to think critically, problem-solve, and make difficult decisions. The design, implementation, and evaluation of a strategic enrollment management plan will require working closely and collaboratively with other divisional leadership, as well as leaders across the campus, to review existing programs, policies, and procedures and provide innovative solutions to attract and enroll diverse students and ensure comprehensive support services to aid in their success.

The AVPSEM is responsible for ensuring the new strategic enrollment management plan aligns with the strategic plan of the university by using innovative recruitment technologies, leveraging multichannel social media techniques, considering changing goal demographics and competitive markets, effectively marketing and communicating the university brand, developing strategic outreach and travel, and using data to make informed decisions.

Key Qualifications

  • Lead the overarching strategy for admission and recruitment, working in close collaboration with internal and external stakeholders to raise awareness of university goals, policies, and procedures.
  • Work closely with divisional leadership and university administration to monitor workload and implement procedures to meet production and campus enrollment goals.
  • Provide recommendations to the Vice President for Student Affairs and Enrollment Management concerning budgets and assuming responsibility for appropriately using funds in the enrollment management area.
  • Provide leadership in developing and preparing publications and materials related to enrollment services.
  • Develop and improve service delivery, innovation, collaboration, and attention to providing excellent, customer-friendly student services in enrollment services units.
  • Attain the enrollment targets/goals established by the Chancellor’s Office and endorsed by Fresno State’s Cabinet.
  • Collaborate with Deans on attaining enrollment targets/goals for each college/school.
  • Oversee CSU and campus admissions policy implementation and assist in developing strategic direction to achieve short- and long-term goals.
  • Ensure compliance and academic integrity with the provisions of Title 5 of the California Code of Regulations, executive orders and policy directives from the Trustees of the California State University system, and academic policies authorized by campus academic committees and governance structures; comply with state and federal regulations; and prepare reports in response to audits and other system requests.
  • Maintain up to date knowledge of student recruitment, admissions, enrollment, and student records best practices.
  • Provide oversight and support to enhance the student communication plans related to class registration and undergraduate degree awarding.
  • Manage a diverse staff of 30+ employees; develop and implement appropriate systems for processing workload and identify new initiatives that improve efficiency; create and conduct appropriate assessment activities.
  • Serve as chair of the Strategic Enrollment Management Committee.
  • Participate on university committees, including Administrative Roundtables, PeopleSoft Roundtables, CSU task forces, system-wide meetings of CSU Admissions and Records/ Directors of Outreach, Athletics Special Admissions Committee, and strategic planning committees within the Division of Student Affairs and Enrollment Management.
  • Proactively establish working partnerships with on- and off-campus community members to ensure the university meets its enrollment goals and objectives.
  • Provide strong leadership for successful oversight, training, and mentoring of all staff and directors.
  • Develop and maintain a collegial, effective, and efficient environment for all staff and students, with particular attention to meeting the needs of individuals from diverse ethnic, cultural, and socioeconomic backgrounds.
  • Ensure the campus and surrounding communities know and fully understand the current challenging enrollment environment (i.e., Program impact, Local/ non-local, FTES target, etc.).
  • Oversee the development of programs and services that meet changing student, campus, and community needs.
  • Represent the division and university at campus or community events, as appropriate.
  • Perform other duties as required.

To view the full list of qualifications and job responsibilities, please click the Position Description button above.

Education and Experience

  • Master’s degree from an accredited institution of higher education.
  • Minimum five (5) years of progressively responsible experience in an administrative role successfully managing recruiting/admissions or similar types of programs.

Department Summary

The Division of Student Affairs and Enrollment Management manages various innovative programs and services, providing resources that support students’ personal and academic success and align with the University’s mission to educate and empower students for success boldly. Focus is placed on promoting transformative educational experiences that enhance teaching and learning through best practices, innovative programs, and high-impact experiences that attract talented and diverse students and contribute to retention, deep learning, and the development of the whole student for lifelong success. The Division comprises student services offices and programs, including enrollment, campus discipline, academic advising, migrant services, student activities, and the student unions on campus.

Vice President Dr. Kent L. Willis joined the Division of Student Affairs and Enrollment Management in January of this year. Previously, he held several academic and student affairs leadership roles, including at The University of Texas at Tyler and The University of Texas Health Science Center at Tyler.

For more information about the Division, visit In addition, the organizational chart for the Division is available at orgchart.html.

Deadline & Application Instructions

Applications received by October 30, 2023 will be given full consideration by the search committee.

  • Applications received after that date will be forwarded at the request of the Hiring Manager and/or search committee.

Please click “Apply Now” to complete the employment application for California State University, Fresno. Interested applicants must complete the application and attach the following: 1) their most recent resume/vitae, 2) a cover letter that addresses their specific qualifications and interest, and 3) contact information for three professional references.

Fresno State

California State University, Fresno is one of 23 campuses in the California State University System. The University’s mission is to boldly educate and empower students for success through our values of Discovery, Diversity and Distinction. The current student population is more than 25,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and across the globe.

Metropolitan Fresno, with a multi-ethnic population of over 527,000, is located in the heart of the San Joaquin Valley. The campus is within driving distance of Yosemite, Kings Canyon and Sequoia National Parks, San Francisco, Los Angeles, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.

Equal Employment Opportunity Information

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Orders 1096 and 1097 prohibit discrimination, harassment, and retaliation on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Fresno State’s commitment to diversity informs our efforts in recruitment, hiring, and retention. We are proud to be an affirmative action and equal opportunity employer.

COVID19 Vaccination Policy

Per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications. Questions may be sent to

Supplemental Information

Following a conditional offer of employment, a background check (including a criminal records check) must be completed satisfactorily before any candidate may start work with California State University, Fresno. Failure to satisfactorily complete the background check may result in the withdrawal of the offer of employment. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Fresno State has identified as sensitive.

The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a “designated position” under the California State University’s Conflict of Interest Code. This will require the filing of a Statement of Economic Interest on an annual basis and the completion of training within six (6) months of assuming office and every two (2) years thereafter.

Fresno State is a tobacco-free, smoke-free and vapor-free campus.

Fresno State is not a sponsoring agency for staff or management positions. (e.g. H1-B Visas)

To apply, visit


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