The Director of Marketing will develop and implement MIT Open Learning’s B2C, B2B, and Institutional marketing strategies to drive brand growth, customer engagement, and revenue across both consumer and business segments; Own the marketing roadmap and calendar, balancing long-term strategy with short-term priorities; Leverage marketing AI tools to enhance efficiency, personalization, customer engagement, decision-making, and predictive analytics; Lead, mentor, and manage a diverse team of marketing professionals; Establish clear goals, KPIs, and performance metrics; Drive brand awareness and lifecycle marketing; Develop lead generation strategies targeting mid-market and enterprise clients; Partner with sales leadership to drive pipeline growth and conversion; Oversee brand positioning by developing thought leadership pieces, securing speaking engagement at high-profile conferences, sponsoring trade shows, and working the PR and awards circuits; Manage the marketing budget across channels and programs; Analyze performance metrics to optimize campaigns and report on ROI to stakeholders; Establish and manage strategic relationships, negotiate contracts, and facilitate service level agreements with vendors and agencies as needed.
Interested applicants can see the full job description here.
Requirements:
- Bachelor’s degree
- 7+ years of progressive marketing experience, with at least 3 years in a leadership role.
Other Considerations:
Salary range: $125,000 – $163,200 final salary determined by MIT’s compensation team based on the skills and experience of the person hired.
The Director of Marketing is required to work on campus in Cambridge, MA a minimum of 2 days/week through August 2025. In September, this may increase to 3 days/week.
Employment is contingent upon satisfactory results of a background check.
