Senior Director of Enrollment

San Francisco Bay University

Senior Director of Enrollment

Fremont, CA
Category: Staff
Type: Full-time
Min. Experience: Director
Salary: $165,000 – $190,000

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San Francisco Bay University (SFBU), a small-sized nonprofit, WASC-accredited, university situated in the heart of Silicon Valley in Fremont, California. SFBU is a new and rebranded university currently offering degrees in computer science (BS, MS), electrical engineering (MS), business (BABS/MBA/MSBan/MSDS), and professional educational programs.

SFBU’s mission is to offer inclusive, innovative, and inspirational education for lifelong careers.

At SFBU, students come first. We prioritize students’ needs by fostering personal engagement between faculty, staff, and students. We are committed to providing affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice. Our professors are accomplished professionals who provide real world experience in the classrooms to enhance the learning experience and prepare students for future careers.

Position Summary:

The Senior Director of Enrollment reports to the Vice President for Enrollment Management and Student Affairs, and is instrumental in implementing the new SFBU strategic enrollment management plan This role currently will manage the daily operations of a vibrant enrollment team, including two Associate Directors of Regional Enrollment, an Associate Director of Financial Aid, and an Operations Manager.

Primary Responsibilities:

Recruit, train, coach, supervise, and lead a diverse team of admissions professionals.

In collaboration with university leadership, establish enrollment goals and lead the unit towards achieving those goals (e.g., admissions funnel, yield, total enrollments, traditional undergraduates, transfer students, graduate students, domestic and international students).

Oversee enrollment data and trends that are up-to-date and inform decision-making.

Ensure the admissions area is in alignment with the university’s mission, vision, and core values.

Play a significant role in the implementation of the comprehensive strategic enrollment plan which includes strategic scholarship and financial aid awarding.

Oversee enrollment data imports and exports conducted by the Operations Manager.

Keep up to date with industry practices and enrollment trends.

Lead the team to cultivate positive and engaging relationships with prospective students, their families, high school counselors, community college counselors, teachers, community members and others to attract and enroll students.

Lead the team to develop and coordinate recruitment activities, including developing a student ambassador program, organizing high school and community college visits, college fairs, campus tours, and other relevant events. Collaborates with faculty, staff, alumni, students, and high school and community college teachers and counselors to coordinate recruitment efforts.

Maintain strict confidentiality of records, correspondence, and sensitive information.

Other duties and responsibilities as assigned.

Required Qualifications

Master’s degree in a relevant field, such as higher education administration, student affairs, or business administration.

Minimum of 7-10 years of progressive leadership experience in university admissions with a proven track record of success in meeting enrollment goals and supervising admissions professionals.

3-5 years of supervisory/ management experience.

Experience managing budgets and resources effectively.

Demonstrated strong commitment to diversity, equity, inclusion, and social justice.

Demonstrated success in developing community partnerships with external partners such as high school counselors and community colleges.

Technological adeptness and experience with CRMs.

Must be able to travel in state and out of state. Must be flexible to work evenings and weekends as well as extended hours during peak periods.


Customer service orientated and displays a high level of professionalism.

Excellent communication, interpersonal, public speaking skills.

Follow procedures and have a strong attention to detail.

Work in a fast paced, high-volume environment, both independently and collaboratively.

Knowledgeable of higher education admissions and general university functions and services.

Data analytics to inform decision-making.

Salary Range: $165,000 – $190,000, DOE.

Location: Exempt, Full-Time position, located in Fremont, California. Candidates must reside in the local area or willing to locate.

Application Instructions 

To ensure full consideration, please submit:

Cover letter/ Letter of interest which describes your experiences based on the stated responsibilities, and your demonstrated commitment to diversity, equity, inclusion, and social justice.

Current CV/ resume.

Names and contact information of 3 references.

Application screening will begin immediately and continue until the position is closed.

Physical Characteristics:

Must be able to lift and carry up to 20lbs.

The employee is required to crouch, walk, reach, grasp, carry, and push.

The employee is occasionally required to sit or stand for long periods.

This job description is not a contract between San Francisco Bay University (SFBU) and the employee. SFBU has the right to change the employee’s job duties at its discretion.

SFBU is an Equal Opportunity / Affirmative Action Employer:

SFBU is committed to providing equal employment opportunities for all employees and applicants for employment. SFBU does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other characteristic protected by law.


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