Foundation Marketing & Communications Manager
San Mateo County Community College District
Posting Number: 1C0467
Location: District Office
Department:
Position Number: 1C0467
Percentage of Full Time: 100%
FLSA: Exempt (does not accrue overtime)
Months per Year: 12
If other, please specify:
Min Salary: $113,988 (annual)
Max Salary: $144,420 (annual)
Position Type: Administrative/Supervisory Positions
Who We Are:
The College and the District:
Who We Want:
The Position:
The Foundation Marketing & Communications Manager position will develop a comprehensive marketing and communications strategy with the Foundation Executive Director and implement an annual plan that supports and advances the Foundation’s mission and vision. This includes internal and external communications for a robust portfolio of marketing programs and activities: the design and production of high-quality collateral and tool kits and targeted marketing programs, webpages, events, and social media campaigns; the creation of consistent and dynamic internal/external public relations, communications, and website/social media content; and the development of strategically targeted, synergistic, clear, and concise messaging and branding.
Duties and Responsibilities:
- Design strategic, market-segmented, and multi-platform annual communications and marketing plans
- Develop all facets of the Foundation brand and ensure consistent execution across all communications, collateral, tool kits, programs, and events
- Develop targeted communications, campaigns, and events, including the stratification of the stakeholder base, to engage stakeholders (donors, prospective donors, SMCCCD leadership, retirees, faculty/staff, alumni, campus groups and departments, and students) in annual and planned giving, major gift activities, and other strategic development activities and goals
- Implement a comprehensive media relations plan to expand awareness of the Foundation and cultivate prospective donors throughout the San Mateo County service area
- Design and manage social media platforms and create a content strategy for the organization on Facebook, LinkedIn, YouTube, Instagram, and other relevant social media platforms that could include custom social networks, crowdsourcing, and blogs
- Develop ideas and opportunities for feature articles, interviews, and presentations and produce all organizational communication materials, including e-newsletters, digital communications, annual reports, invitations and mailings, and program flyers
- Create consistent, dynamic, and compelling internal/external communications, campaign case statements, talking points, and press releases
- Redesign, build, and maintain website content to effectively communicate information and ideas and serve the needs of stakeholders, including donors, prospective donors, alumni, SMCCCD retirees, faculty/staff, program participants, community partners, and students
- Pursue an integrated marketing approach by working closely with the District and the Skyline College, Cañada College, and College of San Mateo marketing and outreach teams, including collaborating with social media managers across the campuses to coordinate and enhance social media content, build a consistent voice, and grow audience reach and engagement
- Develop reports on stakeholder engagement to support short-term and long-term planning, including trend analyses, ROI goals, metrics, and other measurement tools
- Generate relevant stewardship activities that will increase donor and other stakeholder engagement. Track and measure the level of engagement across all channels, including click rates of website visits, e-mail click-throughs, social media sharing, and more
- Remain informed about the Foundation’s market position, monitor marketing and communication strategies of competing institutions, and spot trends and developments
- Plan, direct, and coordinate periodic surveys that gauge the Foundation’s reputation among prospective donors, alumni, parents, employers, business, government, civic, and foundation leaders, and other important external constituencies.
Minimum Qualifications:
- Bachelor’s degree in marketing, advertising, journalism, communications, or a closely related field OR an equivalent combination of education and experience
- 3+ years of successful work experience with increasing responsibility in an organizational communications/marketing setting, with hands-on experience in communications strategy and marketing, preferably in the nonprofit setting
- Demonstrated cultural competence, sensitivity to, and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty, and staff
Physical Requirements:
- Position is designated as a Campus Security Authority
- Position is designated as a Mandated Reporter under the Child Abuse and Neglect Reporting Act
- Position is a Responsible Employee under the Equity in Education Act and Title IX
- Frequent hearing and speaking to exchange information in person and online
- Comprehend speech at normal levels
- Upper limb dexterity to operate computers and peripheral equipment
- Vision sufficient for daily and frequent use of computers, databases, and written materials
- Sitting for extended periods of time
- Frequent bending at the waist
- Physical presence at on-site locations
- Driving to, in and around San Mateo County
- Lifting and carrying objects up to 20 pounds
- Communicate and interact with others
- Compose oral and written communications and reports
- Observe and interpret people and situations
- Learn and apply new information or skills
- Perform highly detailed work on multiple concurrent tasks
- Use math/mathematical reasoning
- Perform highly detailed work under changing priorities and deadlines on multiple concurrent tasks
- Work with frequent interruptions
- Self-regulate emotion and behavior
Knowledge, Skills and Abilities:
- Effective strategies, techniques, and procedures used in market-segmented communications and marketing
- Available media, community, vendor, contractor, and business resources for use in developing, preparing, distributing, and evaluating the results of marketing initiatives and communications activities
- Higher education, nonprofit fundraising, collegiate and donor demographics, and all applicable policies and procedures
- Graphic design and software functionality to create multi-platform marketing materials
- Exceptional detailed- and results-oriented written communication skills, including the use of various writing styles and proofreading and copy-editing
- Superior verbal communication skills with a track record in public speaking and media relations
- Proven ability to interpret and translate business strategies into creative, effective, compelling, and high-quality marketing campaigns that create fundraising results
- Contextual thinker with a strong sense of audience. Strong art direction capabilities
- Effective project manager with the ability to remain focused, meet deadlines, and manage multiple tasks independently and as a part of a team
- Ability to multi-task and prioritize workload under deadline pressure, using independent judgment to analyze problems quickly and accurately, and develop practical and effective solutions to solve a variety of challenges
- Strong leadership skills with the ability to work in a highly collaborative environment, serve as a unifying force to solicit full participation and contribution of donor-related content from staff to volunteers across multiple programs, functions, and sites, and supervise staff
- Ability to create the look and feel of web pages, social media posts, and videos, including creating or managing graphic design that effectively communicates the ideas being promoted (layout and organization of the site, types of colors or images, and other matters concerning overall graphic design)
- Demonstrated skill in website and social media management, promotional materials production, and event development and implementation
- Experience with MS Office Suite, graphic design software (Adobe InDesign, Illustrator, PhotoShop, etc.), customer relations management systems, online marketing platforms, AI, and related tools
- Ability to design, implement, and report on metrics to evaluate, quantify, and analyze the ROI and effectiveness of marketing strategies and campaigns
Preferred Qualifications:
Benefits:
Open Date: 02/18/2025
First Review Date: 03/18/2025
Close Date:
Open Until Filled: Yes
Special Instructions Summary:
1. A completed online District application form (go to https://jobs.smccd.edu to complete the application and to apply for this position).
2. A resume that details all relevant education, training, and other work experience.
3. A cover letter of no more than 3 pages that addresses the applicant’s cultural competence, sensitivity to and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty and staff as well as the applicant’s qualifications as they relate to the requirements, knowledge, skills, and abilities listed in this announcement.
Candidates for interview will be selected from among those who most closely meet the requirements and knowledge, skills and abilities. Meeting the minimum qualifications does not guarantee an interview. As part of the interview process, candidates may be asked to demonstrate job-related knowledge and skills.
For questions related to this posting, please contact:
SMCCCD Office of Human Resources
3401 CSM Drive
San Mateo, CA 94402
Tel.: (650) 574-6555
Fax: (650) 574-6574
Email: [email protected]
Web Page: https://smccd.edu/humanresources/
Conditions of Employment:
1. Submit official transcripts (applies to all faculty or educational administrative positions)
2. Submit verifications of prior employment
3. Satisfactory references
4. Successfully being cleared for employment through the background checking process
In addition to background checks, the District may review publicly available information about a candidate on the Internet. If a candidate is aware of incorrect or inaccurate information that is available on the Internet, the candidate is welcome to address such an issue with the Office of Human Resources.
5. Present original documents for proof of eligibility to work in the United States
6. Approval of your employment by the SMCCCD Board of Trustees
7. Provide a certificate of Tuberculosis exam for initial employment.
8. Have fingerprints taken by a Live Scan computer (Clearance must be received prior to first day of employment). Please note that the California Education Code requires, in part, that community college districts shall not employ or retain in employment persons in public school service who have been convicted of certain felonies, a misdemeanor drug charge (including alcohol offenses) or misdemeanor moral turpitude (sexual offense) crime. However, consideration may be given to those whose drug convictions occurred more than five years ago. A conviction for other crimes may not necessarily disqualify you from the job for which you may be applying.
EEO Statement:
The San Mateo County Community College District is an Equal Opportunity Employer that seeks to employ individuals who represent the rich diversity of cultures, language groups, and abilities of its surrounding communities.
Accommodations:
Annual Security Report:
To apply, visit: https://jobs.smccd.edu/
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