A new book offers fundraising tips and strategies for development officers at historically Black colleges and universities. The book, A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach, was published recently by Routledge. The guide is authored by Marybeth Gasman, a professor at the Graduate School of Education at the University of Pennsylvania and Nelson Bowman III, the director of development at Prairie View A&M University in Texas.
The guide offers advice on fundraising for university presidents, deans, and faculty. It advises development officers on how to deal with corporations, foundations, alumni and affinity groups.
The authors were somewhat surprised at how cooperative everyone was in discussing their successful strategies. Bowman stated, “the overwhelming consensus centered on wanting all HBCUs to enhance their growth and prosperity.”