A new study led by Erika V. Hall, an assistant professor at the Goizueta Business School at Emory University, finds that people identified as “Black” are viewed more negatively than individuals referred to as “African American.”
Participants in the study were given a profile of a man from Chicago. All attributes were the same except that in some cases the man was referred to as “Black” and in others the man was called an “African American.” Survey subjects were asked to estimate the man’s salary, educational background, and professional standing.
The man who was identified as Black was estimated to have a salary that averaged $29,000. The man called African American was estimated to have a salary that averaged $37,000. The man identified as Black was estimated to have lower educational credentials and professional status than the man identified as African American.
Dr. Hall is a graduate of the University of Maryland. She joined the Emory University faculty in 2014 after completing her Ph.D. in management and organizations at Northwestern University.
The study, “A Rose by Any Other Name? The Consequences of Subtyping ‘African American’ and ‘Black,'” was published on the website of the Journal of Experimental Social Psychology. It may be accessed here.