Study Finds Americans Are Less Likely to Respond to Emails If the Sender is Black

A new study by scholars at Pennsylvania State University, Dartmouth College, the University of Virginia, and Brigham Young University finds that that “in simple day-to-day interactions, such as sending and responding to emails, the public discriminates against Black people. This discrimination is present among all racial/ethnic groups (aside from among Black people) and all areas of the country.”

The researchers sent emails to a random list of 250,000 Americans. The emails asked recipients to respond to a brief survey. The researchers used names for senders of the emails that they believed identified them as either Black or White.

Very few people responded to the emails, considered spam by many recipients. But when the sender had a White-sounding name, they were 15 percent more likely to receive a response than emails where the sender had a Black-sounding name.

The disparities occurred in all areas of the country and among all racial and ethnic groups except for when the recipients were African Americans. Republicans, Independents, and Democrats all were less likely to respond to emails from senders who had Black-sounding names.

“We were motivated by the old adage ‘actions speak louder than words,’” said John Holbein, a professor of public policy, politics, and education at the University of Virginia and co-author of the study. “It may be important to think about biases that people harbor, but our research addresses the ones that manifest in action.”

The full study, “Are Americans Less Likely to Reply to Emails From Black People Relative to White People?” was published in the Proceedings of the National Academies of Science. It may be accessed here.

Related Articles

1 COMMENT

  1. The more accurate name for this dubious study should have been “The Intensity of Electronic Racism within American Construct and its Correlation to “Blackness”. In other words, White America is an inherently racist country.

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Tennessee State University Requests Financial Intervention to Avoid $46 Million Deficit

Without financial intervention, Tennessee State University is headed towards a $46 million deficit by the end of the 2024-2025 academic year. Administrators at the HBCU have announced a plan that would alleviate these challenges and leave the university with $3 million in cash by June 30, 2025.

Two Black Men Appointed to Advancement Leadership Roles at Winston-Salem State University

Winston-Salem State University in North Carolina has appointed Kevin Turman and John Kirby, Jr. to new positions in university advancement.

Xavier University of Louisiana Establishes New Master’s Degree in Genetic Counseling

Xavier University of Louisiana states that its new genetics counseling program is the first of its kind in the state of Louisiana and the first to be offered at a historically Black college or university.

The Anti-Defamation League Honors Charles Chavis for Scholarship on Black and Jewish Relations

Dr. Chavis currently teaches as an assistant professor of conflict resolution and serves as the founding director of the John Mitchell, Jr. Program for History, Justice, and Race at George Mason University in Fairfax, Virginia.

Featured Jobs