Report Finds Black Youth Are Exposed to More Alcohol Advertising Than Other Young Americans

A new report published by the Bloomberg School of Public Health at Johns Hopkins University in Baltimore, finds that Black youths are exposed to more alcohol-related advertising than other young Americans. Researchers say that Black youths watch significantly more television than other young Americans where they are exposed to alcohol advertising. Also magazines that are read by a predominantly Black audience contain large numbers of alcohol-related advertisements. The study found that Black youths see 32 percent more advertisements for alcohol products in magazines and 17 percent more on television than youths in general.

But the researchers also note that in many cases alcohol products appear to be marketed so as to appeal directly to young African Americans. And in many inner city areas, alcohol related advertising frequently appears on billboards, public transportation, signs, bus shelters etc.

The report, “African-American Youth Exposed to More Magazine and Television Alcohol Advertising than Youth in General,” can be downloaded here.

Related Articles


  1. We all have tv but it differs from city to city, plus most of the population of black people live in either cities or black communities which could be a whole area; also most black communities are in poor communities and can only afford broadcast television, which is the television that differs from city to city. So one city could get different commercials than another. When they say magazines are made for a race they mean that they are the target audience. And some that a targeted toward blacks are jet , and ebony.

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Three African Americans Appointed to New Academic Positions

Leon Prieto, Kofi Afrifah, and Andrea Moore have been appointed to new academic positions at Clayton University, Bowie State University, and Savannah State University, respectively.

Historic HBCU Landmark Revitalized Through National Park Service Grant

Through three restoration grants totaling $2 million, the Rosenwald Practice School and Principal House will be fully restored, becoming the new home for the Northeastern North Carolina African American Research and Cultural Heritage Institute.

Five Black Leaders Appointed to Administrative Positions

Here is this week’s roundup of African American who have been appointed to new administrative positions at colleges and universities throughout the United States. If you have news for our appointments section, please email the information to

North Carolina A&T University Establishes Research Partnership with Collins Aerospace

“There are direct relations to the research we do in the College of Engineering and the mission purpose of Collins Aerospace,” said Stephanie Luster-Teasley, interim dean of the College of Engineering at North Carolina A&T State University. “Being able to partner with Collins really gives our students the opportunities for hands-on research at each level – undergraduate and graduate.”

Featured Jobs