Petition Calls on UCLA to Establish the Jackie Robinson Institute of Sports Business

feature_jackieCarl Gordon of Los Angeles has launched a petition drive on to rename a section of Le Conte Avenue, a street adjacent to the campus of the University of California at Los Angeles, as Jackie Robinson Way. Robinson enrolled at UCLA in 1939 and won varsity letters in four sports: football, basketball, baseball, and track. He was the 1940 NCAA long jump champion. After serving in World War II and playing in the Negro Leagues, in 1947, Robinson became the first African American to play Major League baseball in the modern era.

The petition also calls for the regents of the University of California to establish The Jackie Robinson Institute of Sports Business at UCLA. Gordon offers the following explanation for why the institute should be established:

“The pursuit of a professional sports business education is increasingly becoming a viable career choice for students and entrepreneurs — and no wonder, the U.S. sports industry is big business, very big business. According to Sports Business Journal, the sports business industry is one of the largest and fastest growing industries in the United States. Several years ago, the journal conducted a survey of the size of the industry and estimated the sports business industry was at $213 billion per year and growing.

“At present, African Americans and other people of color, as well as women are woefully underrepresented in the sports business industry. By establishing The Jackie Robinson Institute of Sports Business at UCLA, a program within the existing Anderson School of Management, UCLA will emerge as one of the leaders in educating the next generation of professionally educated sports executives who will increasingly be needed worldwide in the 21st century. And among them will be a diverse group of highly educated sports executives of all races and ethnicities.”

For more information on the petition, click here.

Related Articles

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Black Film Project and Film Studies Fellowships Established at Harvard University

Henry Louis Gates Jr., professor and director of the Hutchins Center for African and African American Research at Harvard University, will direct the newly established Black Film Project, an initiative aiming to support independent films focusing on Black history and culture.

Higher Education Grants or Gifts of Interest to African Americans

Here is this week’s news of grants or gifts to historically Black colleges and universities or for programs of particular interest to African Americans in higher education.

Yale Library Acquires Digital Collection of Langston Hughes Papers

In a recent December upload, the Yale University Library added a collection of papers from Black poet Langston Hughes to the school's online archive. The collection contains correspondence between Hughes and other authors and civil rights activists of his time.

Academic Fields Where Blacks Earned Few or No Doctoral Degrees in 2022

In 2022, African Americans earned 1.2 percent of all mathematics and statistics doctorates, 1.2 percent of all doctorates in computer science, 1.7 percent of all doctorates in chemistry, and only 1.7 percent of all doctorates awarded in engineering disciplines.

Featured Jobs