Fort Valley State University, the historically Black educational institution in Georgia, has launched a new program aimed at convincing former students who did not graduate to return to school to complete their degrees. The Recruit Back program was developed by Pamela Berry-Johnson, director of marketing and communications at the university, who patterned the program after a similar effort that she had participated in while at Jackson State University in Mississippi.
“Reaching out to former students who have not completed their degree is a great way to not only increase enrollment, but also to give former students a nudge to complete what they started,” Berry-Johnson said. “Sometimes, people are just waiting on someone to reach out to them.”
As part of the Recruit Back program, former students who did not complete their degree will be mailed postcards encouraging them to return to campus. A special website has been creating for the Recruit Back program and former students will also be contacted through social media.