Chicer Collegiate is a new apparel line focused on historically Black colleges and universities. Its first contract for licensed products is with Morehouse College in Atlanta. According to Anthony L. Moultry II, one of the founders of Chicer Collegiate, “our goal is to provide HBCUs with chic collegiate apparel, inspired by an era when college students dressed with pride.” The idea came to the founders after looking at the college yearbooks of their parents. They saw photographs of students at HBCUs wearing professional attire while attending class and other school events.
Chicer Collegiate is hoping to sign licensing agreements with other HBCUs shortly. The company wants to expand to make clothing lines for Black Greek letter organizations and eventually for colleges and universities that are not HBCUs.
For now the apparel line is available only online. But the founders hope to open a retail outlet in Atlanta and perhaps other cities.