The Annenberg School for Communication and Journalism at the University of Southern California in Los Angeles announced that it will conduct an annual survey and grade Hollywood entertainment companies on their diversity efforts. The Comprehensive Analysis and Report on Diversity (CARD) will offer a report card on how well major entertainment companies are doing in fostering diversity in hiring, casting, and content.
The report card will examine content diversity in areas such as gender, race/ethnicity, LGBT representation, etc. The effort will also include an award program honoring those in the industry who have fostered greater diversity.
Professor Stacy Smith, who leads the Media, Diversity, & Social Change project at the university, stated that “in 2013, there were 17 films among the top 100 grossing movies that featured not one Black or African-American speaking character. Across 600 popular films between 2007 and 2013, just two were directed by black women. Clearly, not one group or one company is solely responsible for the lack of diversity on screen or behind the camera. We need a broader look at who is doing well and who needs to step up their game.”