Bennett College, a liberal arts HBCU for women in Greensboro, North Carolina, has debuted a new logo and marketing tagline. The new tagline reads: “Education for your future. Sisterhood for life.”
“Today, our young scholars graduate competent, confident, cultured and committed to social justice,” said Bennett College President Rosalind Fuse-Hall. “We needed a logo and tagline to convey what we do, how we do it, whom we do it for and what outcome we aspire to achieve. We are actively engaged in preparing our students for a complex and competitive world by endowing them with global acumen, communication and leadership skills coupled with entrepreneurial prowess.”
Bouvier Kelly, a full-service, integrated marketing communications agency, developed the new logo and marketing campaign.