Almost Everyone Believes They Are Less Biased Than Their Peers

management-scienceA new report by researchers at several universities has found that people generally have a “bias blind spot.” Researchers found that almost everyone believes that they are less biased than they actually are.

Erin McCormick, a Ph.D. student at Carnegie Mellon University in Pittsburgh and a co-author of the study, offers the following explanation of the bias blind spot: “When physicians receive gifts from pharmaceutical companies, they may claim that the gifts do not affect their decisions about what medicine to prescribe because they have no memory of the gifts biasing their prescriptions. However, if you ask them whether a gift might unconsciously bias the decisions of other physicians, most will agree that other physicians are unconsciously biased by the gifts, while continuing to believe that their own decisions are not. This disparity is the bias blind spot, and occurs for everyone, for many different types of judgments and decisions.”

The results of the study found that only one of the 661 participants who were surveyed said they were more biased than the average person. Carey Morewedge, an associate professor of marketing at Boston University and co-author of the study, said that “people seem to have no idea how biased they are. Everyone thinks that they are less biased than their peers.” Furthermore, Dr. Morwedge reports that the study found that “this susceptibility to the bias blind spot appears to be pervasive, and is unrelated to people’s intelligence, self-esteem, and actual ability to make unbiased judgments and decisions.”

The research, “Bias Blind Spot: Structure, Measurement, and Consequences,” was published in the journal Management Science. It may be downloaded by clicking here.

Related Articles

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Report Established by State Senator Art Haywood Uncovers Racism in the Pennsylvania State System of Higher Education

"Ultimately, Pennsylvania's leaders and institutions should respect the dignity of all students," says Senator Art Haywood. "The work to ensure that dignity is intact for Pennsylvania's Students of Color continues with this report in hopes that one day the work will no longer be required."

Cynthia Gyamfi-Bannerman Appointed President of the Society for Maternal-Fetal Medicine

"I appreciate the support I have received from my faculty and trainee colleagues here at UC San Diego along with colleagues from around the world," says Dr. Gyamfi-Bannerman. "Together we will work to advance our field and our reach, improving patient outcomes and eliminating health disparities."

Rate of Black Homeownership in America Remains Virtually Unchanged Since 2012

The National Association of Realtors has found that although homeownership rates in American are steadily increasing, the rate of Black homeownership has experienced significantly less growth than White, Asian, and Hispanic homeownership since 2012.

Safiya George Named President of the University of the Virgin Islands

“As a servant leader, I am confident I will be an effective President for the University of the Virgin Islands and will remain humble and grounded with a sincere desire to improve outcomes and the lives of students, faculty, staff, and the community," says Safiya George, who will assume the role of president of the University of the Virgin Islands this summer.

Featured Jobs