University Study Finds That Routinely Watching Television News May Increase Racial Bias

university-of-houston-logo2A new study co-authored by Temple Northup, an assistant professor in the School of Communication at the University of Houston, finds that people who watch a great deal of television news may become more racially biased against African Americans due to overexposure to racial stereotypes.

Participants in the study were given the Implicit Association Test, which is used by psychologists to analyze an individual’s subconscious biases. Participants were also asked to express openly their opinions about African Americans. The survey participants were also asked to relate how often they watched television news.

“Based on the findings from the study, long-term exposure to local television news, wherein African-Americans are depicted frequently and stereotypically as criminals, predicted increased negative implicit attitudes toward African-Americans,” said Dr. Northup. “Viewers who watched more local television news demonstrated more unconscious negative attitudes toward African-Americans.”

The research, “Effects of Long-Term Exposure to News Stereotypes on Implicit and Explicit Attitudes” was published in the International Journal of Communication. It may be downloaded here.

Related Articles

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Protests of a Different Color: HBCUs and the Student Protest Movements Against the War in the Middle East

Student protests concerning the Israel-Hamas war have been commonplace on the campuses of elite predominantly White colleges and universities. While not receiving a lot of publicity, HBCU students have not sat on the sidelines of the protest movement.

Higher Education Gifts or Grants of Interest to African Americans

Here is this week’s news of grants or gifts to historically Black colleges and universities or for programs of particular interest to African Americans in higher education.

Recent Books of Interest to African American Scholars

The Journal of Blacks in Higher Education regularly publishes a list of new books that may be of interest to our readers. The books included are on a wide variety of subjects and present many different points of view.

Online Articles That May Be of Interest to JBHE Readers

Each week, JBHE will provide links to online articles that may be of interest to our readers. Here are this week’s selections.

Featured Jobs