New Campaign Seeks to Curtail Tobacco Use on HBCU Campuses

In 2014, CVS Pharmacy stores stopped selling tobacco products at its more than 7,600 stores. This courageous decision impacted the bottom line with millions of dollars in lost revenue. At the time the president of CVS said, “it is simply the right thing to do for the good of our customers and our company. The sale of tobacco products is inconsistent with our purpose – helping people on their path to better health.”

Now the CVS Health Foundation has joined forces with the anti-tobacco organization the Truth Initiative to help make the nation’s historically Black colleges and universities tobacco-free. According to the foundation, less than half of the nation’s HBCUs have smoke-free or tobacco-free policies. Since 2015, 10 additional HBCUs have established such policies.

Robin Koval, CEO and president of the Truth Initiative, stated that “our partnership aims to counteract the decades of profiling of African Americans and low-income communities by Big Tobacco. We are thrilled to be working to make smoking and tobacco use a thing of the past on HBCU campuses.”

The initiative is part of a five-year, $50 million campaign by the CVS Health Foundation to reduce and elimination cigarette smoking and other harmful tobacco practices. David Casey, chief diversity officer at CVS Health, said “helping more colleges and universities go tobacco-free is an important step in achieving our goal of helping to deliver the first tobacco-free generation.”

Related Articles

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Johns Hopkins University Launches New Major and Center for Critical Study of Racism, Immigration, and Colonialism

The new Chloe Center for the Critical Study of Racism, Immigration, and Colonialism will provide research opportunities and educational events for the Johns Hopkins University community. As part of the new program, the university has announced a new undergraduate major in critical diaspora studies.

Chicago Library Receives $2 Million to Digitize Collection of African American History and Literature

The Vivian G. Harsh Research Collection housed within the Chicago Public Library will soon be available online to the public thanks to a $2 million grant from the Mellon Foundation.

Online Articles That May Be of Interest to JBHE Readers

Each week, JBHE will provide links to online articles that may be of interest to our readers. Here are this week’s selections.

Recent Books of Interest to African American Scholars

The Journal of Blacks in Higher Education regularly publishes a list of new books that may be of interest to our readers. The books included are on a wide variety of subjects and present many different points of view.

Featured Jobs