The Rebranding of Elizabeth City State University in North Carolina

Elizabeth City State University, the historically Black educational institution in North Carolina, recently unveiled a new logo and marketing slogan. The new logo has a depiction of Lane Hall, the oldest building on campus and stands upon the words “Founded 1891.” This is meant to symbolize an institution that continues to flourish, does not forget its beginnings, and is rooted in history and tradition.

The new tagline “Come to Discover. Leave to Conquer.” is consistent with the university’s mascot, the Vikings. According to the university, the ECSU Viking is “known for growing through constant discovery and triumph of new territories. Similar to the ECSU Viking, many people come to the institution to teach, learn, or discover; however, they depart from the institution equipped with invaluable skills and supported by a network of family, friends and community.”

Over the next several months, the logo and tagline will become integrated across the campus community to become part of the institutions marketing and promotional materials. A video about the new logo and marketing campaign can be seen below.

Related Articles

1 COMMENT

  1. As an Alumni, its good to see these changes for the University. Lets hope that they will have a positive influence and help it progress.

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Johns Hopkins University Launches New Major and Center for Critical Study of Racism, Immigration, and Colonialism

The new Chloe Center for the Critical Study of Racism, Immigration, and Colonialism will provide research opportunities and educational events for the Johns Hopkins University community. As part of the new program, the university has announced a new undergraduate major in critical diaspora studies.

Chicago Library Receives $2 Million to Digitize Collection of African American History and Literature

The Vivian G. Harsh Research Collection housed within the Chicago Public Library will soon be available online to the public thanks to a $2 million grant from the Mellon Foundation.

Online Articles That May Be of Interest to JBHE Readers

Each week, JBHE will provide links to online articles that may be of interest to our readers. Here are this week’s selections.

Recent Books of Interest to African American Scholars

The Journal of Blacks in Higher Education regularly publishes a list of new books that may be of interest to our readers. The books included are on a wide variety of subjects and present many different points of view.

Featured Jobs