American Honda Ups Its Support for Historically Black Colleges and Universities

American Honda has launched a new, multifaceted initiative called “Drive the Legacy” to advance the company’s longstanding commitment to historically Black colleges and universities and attract top talent to Honda careers. The initiative focuses on four key pillars: educational and career opportunities, program and infrastructure support, outreach and advocacy, and unique experiences that celebrate HBCU culture.

Through the “Drive the Legacy” initiative, Honda partners with HBCUs and organizations such as the National Urban League, as well as local United Negro College Fund chapters, to pursue various grant programs, including the Honda Thurgood Marshall College Fund Immersion Experience, and the Honda DreamCab YouTube series, which awards students with prizes for engaging in an educational quiz show.

“Honda is proud to support HBCUs in their unique and critical role of providing higher education and opportunities for advancement to the Black community,” said Yvette Hunsicker, vice president of corporate social responsibility and inclusion & diversity and chief diversity officer at American Honda Motor Co., Inc. “Drive the Legacy builds on the special relationship that has developed between Honda and HBCUs and will serve as the foundation for new opportunities we can create for students and the HBCU community.”

For the past 30 years, American Honda has impacted the lives of more than 300,000 students and awarded over $14 million in grants in support of HBCU education programs and facilities improvements.

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