At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas — enrollment, advancement and institutional reputation — to enhance William & Mary’s standing as a top institution of higher learning in the U.S. and around the globe. Through its work to strengthen brand perception, student recruitment, alumni engagement and fundraising, University Marketing advances William & Mary’s distinctive excellence, raises its profile worldwide and secures its financial foundation — creating meaningful connections and wide-ranging impact for all times coming.
Mission Statement, University Marketing
THE POSITION
The Executive Director of Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas — enrollment, advancement, and institutional reputation. William & Mary’s ability to flourish and advance as a preeminent university depends largely on the ability to drive competitive application and enrollment metrics, ensure long-term financial sustainability, and raise W&M’s profile on a national and global scale.
The Executive Director of Marketing & Branding reports to the university’s Chief Marketing Officer/Associate Vice President for University Marketing. They currently oversee three supervisors while leading a division of more than 15 staff responsible for the strategic planning, leadership and execution of the digital marketing, research and analytics, multimedia and creative teams’ efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary. The data driven and highly collaborative Executive Director is actively involved in the leadership and management of the teams’ content development and strategic planning. They are integrally involved in building marketing and brand initiatives in concert with key partners within University Marketing and across campus, including the offices of Admission, the Provost, University Advancement and University Communications.
View Full Position Announcement: https://nessearches.com/mkting-brand-wm/
Compensation and Benefits
Compensation for the position is expected to be competitive and is based on the skills and experience of the selected candidate; consult with the NES search team for insights. William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program). W&M employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more.
TO APPLY
To arrange for a confidential conversation or to nominate someone for this position, please contact Laura Robinson (laura.robinson@nessearches.com) or Mary Napier (mary.napier@nessearches.com). To apply, send 1) a resume, 2) a detailed letter of interest regarding your interest in the position of Executive Director of Marketing & Branding at William & Mary, and 3) contact information for five professional references by email to: wm@nessearches.com. The search will remain open until the position is filled; for best consideration, submit materials by January 28, 2025. The expected start date will be in the spring of 2025. All applications and nominations will be considered confidential, and notice will be given before references are contacted.
William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.
