Study Finds Racial Bias in Online Purchasing

white_black_handsResearch by scholars at the University of Virginia and Arizona State University finds that buyers show racial biases in online purchases. In a yearlong experiment, classified ads for selling iPods were placed on Craigslist in 300 locales throughout the United States. The ads were essentially the same except photographs showed the iPods in hands of either a Black man, a White man, or a White man with a tattoo on his wrist.

The study found that ads that showed a Black man holding the iPod received 13 percent fewer responses and 18 percent fewer offers than ads that showed an iPod in a White man’s hand without a tattoo. Offers received through ads that showed a Black man’s hand were on average more than 11 percent lower. The results for ads with a White man with a wrist tattoo were very similar to ads showing a Black man’s hand.

Jennifer Doleac, an assistant professor of public policy and economics at the University of Virginia, and a co-author of the study, stated, “We were really struck to find as much racial discrimination as we did.”

The article, “The Visible Hand: Race and Online Market Outcomes,” was published in The Economic Journal of the Royal Economic Society. It may be accessed here.

 

Related Articles

Leave a Reply

Get the JBHE Weekly Bulletin

Receive our weekly email newsletter delivered to your inbox

Latest News

Alcorn State University Recruited for Federal Student Pathway Program for Careers in Public Service

The Pathway Public Service Program was established in 2019 to develop the next generation of diverse, qualified, and motivated public health servants. Over the past five years, the program has hired over 100 student interns.

Five Black Scholars Selected for New Faculty Positions

The five Black scholars who aer taking on new roles are Khadene Harris at Rice University in Houston, Nakia Melecio at the Georgia Institute of Technology, Bettina Drake at Washington University in St. Louis, Arlette Ngoubene Atioky at Goucher College in Maryland, and Kandi Hill-Clarke at the University of Memphis.

Getty Images to Preserve Digital Photo Archives at Delaware State University

Currently, Delaware State University's photo archives contain thousands of photographs taken over the course of the university's 133 year history. Thanks to a new partnership with Getty Images, those images will be digitized and made available on gettyimages.com.

Porché Spence Recognized for Outstanding Commitment to Advancing Diversity in Ecology

Dr. Spence currently serves as an assistant professor of environmental studies at North Carolina A&T State University. Throughout her career, she has developed several educational programs geared towards introducing students of color to environmental science fields.

Featured Jobs